In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. 

Yazan shares Userpilot’s journey from focusing on one feature to managing complex product offerings, highlighting their approach to balancing free trials and demo CTAs based on the type of customer and their needs. 

He discusses the dynamics between product-led motions and sales teams, emphasizing the importance of tracking user engagement and experimental approaches to post-activation feature adoption. 

Yazan also speaks on the future of personalized user experiences powered by AI and hints at trends observed within Userpilot’s customer base.

00:00 Introduction and Guest Welcome
00:53 The Evolution of Userpilot's GTM Strategy
02:59 Balancing Self-Serve and Sales Models
06:27 Managing Sales Team Dynamics
10:14 Strategies for Expansion Revenue
13:54 Trends in In-Product Experiences
16:57 Future of Personalization with AI