In this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering. 

Sindre discusses SalesScreen history, their sales gamification platform, and the challenges and strategies involved in shifting from a sales-led to a product-led approach. 

Key topics include the importance of internal alignment, the role of different team members in driving the project, and early learnings from their beta phase. He also shares insights on balancing value in their freemium model and the backend complexities that come with PLG implementation.

00:00 Meet Sindra Halland: CEO of SalesScreen

01:01 The Evolution of SalesScreen

02:04 Transition to Product-Led Growth

04:10 Challenges and Strategies in PLG Implementation

07:32 Building the Essential Package

12:42 Beta Testing and Learnings

16:48 Final Thoughts and Future Outlook

18:08 Closing Remarks and Contact Information