Growth Machines: Combining Product-Led Growth and Sales
Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.
www.growthmachines.com
Episodes
15 episodes
Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas
In this episode of the Growth Machines Podcast, host Vincent Jong speaks with Jesse Ervin, CRO at Nylas, about the company's journey from a sales-led approach to a hybrid product-led sales model over the past two years. Jesse intro...
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Season 2
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Episode 8
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22:24
Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform
In this episode of the Growth Machines podcast, host Vincent Jong speaks with Kristen Habacht, Chief Revenue Officer at Typeform, about integrating sales into a product-led growth framework as a company scales. Kristen discusses th...
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Season 2
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Episode 7
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19:32
Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen
In this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering. Sindre discusses SalesScreen his...
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Season 2
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Episode 6
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18:55
Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata
In this episode of the Growth Machines podcast, host Vincent Jong talks with Laura Erdem from Dreamdata about their unique approach to combining product-led growth and traditional sales in their go-to-market strategy. Laura delves ...
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Season 2
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Episode 5
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20:56
Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle
In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state.Andrew provides insight...
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Season 2
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Episode 4
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21:03
Finding the right moment to activate the sales team | Susann Johansen, Oneflow
In this episode of the Growth Machines podcast, I speak with Susann Johansen, Head of Growth and User Experience at OneFlow, about how they introduced Product-Led Growth at Oneflow, a traditionally sales-led company. Susans shares t...
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Season 2
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Episode 3
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16:44
How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail, Userpilot
In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. Yazan shares Userpilot’s jou...
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Season 2
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Episode 2
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18:58
The more you give, the better your leads get qualified | Mathias Thulin, GetAccept
On this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free trial....
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Season 2
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Episode 1
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17:45
Finding your place on the PLG and Sales spectrum | Japna Sethi
In the seventh episode of the Growth Machines podcast, I speak with Japna Sethi, Product and Growth leader at Calendly. Previously she has been a lead...
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32:05
Using in-app messaging for tailored user experiences | Todd Olson
In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-L...
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Season 1
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Episode 6
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18:35
The sales paradigm shift | Leah Tharin
In the fifth episode of the Growth Machines podcast, I sit down with Leah Tharin. Leah is a leading Product-Led Growth (PLG) advisor for scaling B2B companies and Interim CPGO of GotPhoto. She led products like Jua and Smallpdf and is portfolio...
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Season 1
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Episode 5
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28:30
Introducing PLG when you are doing sales | Ben Williams
In the fourth episode of the Growth Machines podcast, I sit down with Ben Williams, a product and growth executive with over 20 years of experience at companies like Snyk and Cloudbee...
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Season 1
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Episode 4
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21:18
Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen
In the third episode of the Growth Machines podcast, I talk with Pekka Koskinen, Co-Founder of Leadfeeder (nowadays part of Dealfront). He explains how they develope...
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Season 1
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Episode 3
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18:42
Pricing challenges in PLG | Kyle Poyar
In the second episode of the Growth Machines podcast, I talk with Kyle Poyar, Operating Partner at Openview and writer of the Growth Unhinged newsletter. We...
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Season 1
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Episode 2
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29:37
Introducing a self serve plan at Amplitude | Franciska Dethlefsen
In this first episode of the Growth Machines podcast, I talk with Franciska Dethlefsen, the Head of Growth Marketing at Amplitude. We discuss the recent experiences they’ve had launching the Plus plan, a new self serve option for Amplitude.
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Season 1
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Episode 1
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26:17